Custom systems for growing brands.

I design and build websites, AI products, and internal tools for businesses that want sharper execution without hiring a full product or engineering team.

WEBSITES

Custom Brand Website

A fast, tailored site built to convert, clarify your offer, and make your business look more established. Not a template and not a bloated agency process.

  • _Custom design and build
  • _Mobile-first, fast, and production-ready
  • _Landing pages, portfolios, business sites, and booking flows
AI SYSTEMS

AI Assistant or Chatbot

A business-specific assistant trained on your content, not a generic GPT wrapper. Useful for support, onboarding, product education, lead capture, or internal knowledge access.

  • _Grounded in your docs, site, and FAQs
  • _Tone control and guardrails built in
  • _Can live on your site or inside an internal workflow
AUTOMATION

Internal Tools and Automation

I build AI-assisted workflows that remove repetitive work, reduce operational drag, and give small teams better systems without needing an internal engineering org.

  • _Reporting, tagging, extraction, drafting, and workflow support
  • _Fits into the tools your team already uses
  • _Designed to be practical to maintain
RETAIL AI

Retail AI and Product Discovery

Recommendation systems, smarter search, and product discovery flows shaped by real retail experience. This is where I bring enterprise retail thinking into smaller, sharper implementations.

  • _Built on experience from GUESS Inc.
  • _Recommendations, upsells, cross-sells, and discovery UX
  • _Can work with Shopify, WooCommerce, or custom stacks

HOW IT WORKS

01

Free 30-min call

Tell me what you're trying to solve. I'll tell you what I'd build and whether it's worth it.

02

Scoped proposal

You get a clear recommendation, project scope, timeline, and fixed price. No vague retainers.

03

Built & shipped

I design, build, and deploy the work with you. You get something usable, not just a deck or prototype.

Need clarity before you invest?

Tell me what you are trying to build, fix, or automate. I will tell you what I would recommend, what I would not recommend, and what is worth doing first.

Start a project conversation